Message from our CEO

Business Trajectory and Growth

ESG Workzone

Downloads

Solid Commitment

Corporate Governance
Ethical Behavior and Compliance

Strategic Alignment

Focus on Sustainable Development
Economic Performance
2024 Highlights
Sourcing Practices

Innovation and Development

Technological Evolution
New and Better Products
International Markets

Environmental Impact

Environmental Investment
Sustainable and Regenerative Agriculture Program
Commitment to Water
Energy
Emissions
Waste and Materials

Social Impact

Grupo Herdez^® Talent
Social Investment
Commitment to Consumers

#WhatWeHaveWithin

is the commitment to doing what’s right

Innovation and Development

Adaptability is part of our identity. For over 110 years, we at Grupo Herdez^® have been defined by the determination to evolve—and, in doing so, reinvent ourselves.
#WhatWeHaveWithin

is the commitment to doing what’s right

Innovation and Development

Adaptability is part of our identity. For over 110 years, we at Grupo Herdez^® have been defined by the determination to evolve—and, in doing so, reinvent ourselves.

New and Better Products

In 2024, we reinforced our commitment to product innovation by increasing our investment in Research and Development (R&D) compared to the previous year, reaching $44.2 million pesos.

These investments focused on healthy eating and continuous improvement. We work to ensure every formulation complies with current regulations and our internal standards. Through evidence-based efforts, we promote categories aligned with health trends and optimize the nutritional profile of our portfolio.

In 2024, McCormick^® expanded across several categories through new launches and growth:

In the ice cream category, we focused on innovating our portfolio with over 20 strategic new launches. Three standout products for their performance were: Cono Carlos V^®, Mega Nuts^®, and Cono Crunch^®.

International Markets

At Grupo Herdez^®, we drive our international expansion by adapting products to local tastes, balancing tradition and innovation. Our portfolio leads in authentic Mexican food in the U.S. and ranks third in Canada. By adjusting recipes and formats, we have overcome technical challenges and strengthened our global presence—preserving our essence while generating brand value.

Grupo Herdez^®’s international growth is a testament to what we have within: authenticity, innovation, and a global growth mindset.

Technological Evolution

New and Better Products

International Markets